Top 100 YouTube search queries globally # Not familiar with such videos? Here’s one of the most popular let’s plays from one of the most popular YouTubers on our list-jacksepticeye: Having looked through some of those channels myself, live gaming videos-aka, “let’s plays”-seem very popular. Here are all the searches that somehow relate to gaming (and their respective search volumes): # Interestingly, quite a few of these folks are gaming vloggers (or gaming vloggers turned YouTube personalities, like PewDiePie), which brings us neatly onto what appears to be the next most popular genre of videos on YouTube: gaming videos. These searches get a combined 22.7 MILLION searches per month in the US.

Here are the top 10 most popular YouTube channels and “celebrities” according to our data: # This is a trend that continues beyond the top 10, with 52% of the top 100 searches being for specific YouTube personalities and channels.

You’ll notice that 5 of the top 10 searches are “branded” searches-i.e., folks searching for channel names or YouTube personalities. Ariana Grande, Eminem, and Taylor Swift also make it into the top 40 with almost three million combined searches.Īnd this song is proving pretty popular, with over 2.5M monthly searches: In fact, 20% of the top 100 searches are music related.īillie Eilish appears to be the most popular artist on the list with over two million monthly searches.

It’s clear right away that searches for songs and musicians dominate this list.

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